i could drop a new person into that environment without that data. >> got it. >> sometimes knowledge is power, but it can work against people. the natural inclination is to go to the path of least resis tense. >> they stop thinking creatively as well. >> the way to prevent it from happening is here, this is your territory as long as you hit this quota. >>> a question about dealing with the competition. >> i have been in business for over 25 years and recently, i had people say horrible, negative things about my product and my business. i wanted to stop. what can i do about it? >> it's hard right now. someone says something and it can be multiplied by social media. do you ignore it or get it face on? >> welcome to success. if you are not having people say rot ton things about you. if people are saying rotten things about you, you are doing rotten stuff. people are saying things because you are success f. >> how do you counter act it? >> set up global arts so you get a ping when something happens. then a material decision. you need somebody to help you with it. we get too concerned abo